Susan Saurage-Altenloh, PhD - Assignment Design

Assignment Design

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In this online assignment, I wanted to create a learning experience that fosters practical application, critical thinking, and effective communication in the realm of Social Media Marketing (SMM) for emerging ventures. It reflects my belief in active student engagement and learning by doing. The key learning outcomes emphasize the importance of analyzing successful SMM strategies, assessing target audiences, evaluating ethical conduct, and synthesizing findings professionally. This approach aligns with my commitment to teaching students how to think critically and apply their knowledge to real-world scenarios. The Part 2 assignment challenges students to delve into the intricacies of SMM by analyzing a business or influencer with a successful online presence. By doing so, I encourage them to take ownership of their learning process, apply the concepts they've acquired, and contribute to the development of a comprehensive case study. This formative approach, guided by the provided rubric, aligns with my growth mindset philosophy, aiming to help students learn and improve through constructive feedback while fostering the development of skills crucial in today's digital landscape.

Key Learning Outcomes

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The outcomes of Part 2 of a four-part semester project promote real-world application, critical thinking, and effective communication in SMM for emerging ventures:

Application of SMM Elements: Students analyze a successful entity's SMM by applying degree knowledge, including rules of engagement, current platforms, market analysis, and strategic thinking.
SMM Strategy Analysis: Students assess and critique an entity's SMM approaches, including platform choices and behaviors.
Target Audience Identification: Students define and identify the target audience for influencer.
Rules of Engagement and Ethics: Students evaluate entity's adherence to engagement rules, emphasizing ethical conduct.
Synthesis and Reporting: Students synthesize findings about SMM, success, and target audience, communicating them professionally.

Part 2 Assignment

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To apply several elements … you will analyze the SMM of a business or influencer with a successful social media presence as follows:

Part 1: Identify organization or individual with active SMM presence.
Part 2: Analyze their SMM strategy in terms of reaching their audience.
Part 3: Conduct brief interview with influencer or organization representative.
Part 4: Synthesize findings about the relationship of SMM, their success, and their target audience.

To record what you learn, each [report adds to] a single cohesive case about the influencer; this is a progressive effort.

Requirements

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Part 2: Consider what you have learned about SMM strategies, audiences, and engagement. Analyze your chosen entity’s target market, online presence, and behaviors on social media:

1. Summarize what you learned by listening and observing (Ch2).
2. Identify target audience for selected SMM influencer (Ch3).
3. Recognize compliance (or not) with rules of engagement (Ch4).
4. Analyze the choice of and behaviors on SM platforms (Ch5-8).
5. Synthesize findings as instructed below.

Instructions

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How to successfully complete Part 2 activity:

Read instructions thoroughly to clarify your tasks.
Apply study and work you have developed in this course.
Align your work in every section to ensure a cohesive document.
Submit this assignment [time/date].

Writing requirements:

Assignment format: Add this to the Word document you began for Part 1.
Written communication: Free of errors that detract from the overall message. Use Grammarly to address GUM (grammar, usage, mechanics).
Academic integrity: Provide attribution where appropriate.
Assignment length: 400-500 words estimated for Part 2

Scoring Guide Rubric

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Content (20 pts)

Thoroughly summarizes what the student has learned by listening and observing.
Identifies target audience for selected SMM influencer.
Recognizes compliance (or non-compliance) with rules of engagement.
Analyzes choice of and behaviors on social media.
Synthesizes findings and reports clearly and thoroughly.

Length (5 pts)

Word document of 400-500 words.

Spelling, Grammar, and Sentence Structure (10 pts)

Proofread for grammatical, spelling, punctuation, and typographical errors as well as sentence structure errors.
Formatted according to current APA style.

Justification

Part 2 assignment aligns with course objectives by immersing students in practical SMM analysis. It evaluates key aspects, including SMM strategy, target audience analysis, engagement assessment, platform choice evaluation, and findings synthesis, fostering critical thinking skills. Rubric aligns w/assignment components, ensuring clear criteria-based assessment. Formative feedback promotes growth mindset, so to learn from their work, aligning with learning outcomes and enhancing overall skills.

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